The state’s largest public employee union, Service Employees International Union California, announced plans to launch a “seven-figure” ad campaign targeting Republican members of the Legislature to pressure them into voting for a budget deal. This is part of an overall strategy by unions to “turn up the heat” on Legislators in order to force support for the Governor’s plan to extend income, sales, and car taxes set to expire later this year. The ad blitz is supported by continued political giving to favored candidates and the organization of rallies and protests on the steps of the state Capitol. This week, in a rally organized by the powerful California Teachers Association, several protestors – including the head of that public employee union – were arrested for occupying the Capitol building after public hours were over. This aggressive stance should make for a long, loud, and raucous fight over passage of the state budget. Click here to read more about SEIU’s efforts.
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